A Final Note

This work is for people who care — but don’t want to be weighed down by the process.

For those who value depth without heaviness, clarity without rigidity, and confidence that feels natural rather than constructed.

If this resonates, you’re invited to get in touch, I would love to hear from you.

A Philosophy of Image, Identity, and Ease

I work with image as a tool for clarity — not performance.

At its best, personal brand and image are not about becoming someone else or keeping up with expectation. They are about understanding who you are now, how you want to move through the world, and allowing your external expression to support that — rather than compete with it.

Much of what is sold as style focuses on surface solutions. Much of what is sold as personal branding focuses on visibility without grounding. My work sits in the space between the two.

I begin with the inner architecture — values, intention, self-perception, and context — and then translate that into something tangible and usable. When the inner and outer are aligned, confidence stops being something you think about and becomes something you experience.

This is not aesthetic for its own sake. It is not identity as performance. It is image as support.

Background

I founded The Loved Object in 2016 to approach image with greater clarity and care for the relationship women have with themselves.

My background spans luxury fashion and client-facing roles at Burberry, Dolce & Gabbana, and Emilia Wickstead, where I worked closely with private clients, senior professionals, and public figures.

That experience shaped a deep understanding of how image functions in real contexts — and where it works well, or goes wrong.

What has always mattered more to me than fashion itself is how people feel in what they wear, and how clearly they are able to express themselves once the noise is removed.

Looking Ahead

Alongside private and organisational work, a proprietary technology-led tool is currently in development.

It is designed to support the execution of this work — making wardrobe decisions smarter and more adaptive over time, without losing nuance, individuality, or human judgement.

The intention is not to replace thinking or care, but to support it.

How I Work

The process is structured, thoughtful, and human.

I work through clear frameworks rather than instinct alone, combining psychological insight, perceptual awareness, and a rigorous understanding of image — including proportion, colour, form, and visual language. The aim is to remove friction.

When people understand how they are read, what genuinely suits them, and why, decision-making becomes simpler. Dressing, presenting, and showing up no longer require constant effort or second-guessing.

The work is deep, but not heavy. Often relieving. Sometimes unexpectedly enjoyable.

Who I Work With

Individuals navigating moments of change — visible or quiet.

This may involve senior leadership, public-facing roles, or increased responsibility. At other times, it’s a personal recalibration: a new chapter, a shift in confidence, or the sense that something no longer fits.

Alongside private clients, I also work with organisations and teams where perception, trust, and presence materially affect outcomes, through workshops, group sessions, and facilitated experiences.

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